{"id":668,"date":"2026-10-20T10:49:17","date_gmt":"2026-10-20T10:49:17","guid":{"rendered":"https:\/\/learnhip.com\/hub\/lesson-plans\/adidas-vs-puma-b1\/"},"modified":"2026-10-20T10:49:17","modified_gmt":"2026-10-20T10:49:17","slug":"adidas-vs-puma-b1","status":"publish","type":"page","link":"https:\/\/learnhip.com\/hub\/lesson-plans\/adidas-vs-puma-b1\/","title":{"rendered":"Adidas vs Puma (B1)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Adidas and Puma were started by two brothers who fell out so badly that they split their family company and divided their whole town. This lesson tells the story of one of the most famous rivalries in business, from the 1936 Olympics to the companies&#8217; situation today, and gets students talking about brands, competition and loyalty. This B1 version tells the story of the two brothers and the town they divided.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Level:<\/strong> B1 \u00b7 <strong>Time:<\/strong> 45 to 90 minutes. Pick the activities that suit your class. They work in almost any order.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lesson Activities<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"\/reveal\/picquiz.php?w=5068d911\">Warmer: Who Is This?<\/a> &#8211; Reveal the photo tile by tile. Is it old or new? What sport does he do? Clue: Berlin, 1936. (It&#8217;s Jesse Owens, who won four gold medals in Dassler shoes.)<\/li>\n\n\n\n<li><a href=\"\/categorise\/activity.php?w=131b4759\">Prediction: Adidas or Puma?<\/a> &#8211; Students guess which company each of 10 facts is about, then check after reading.<\/li>\n\n\n\n<li><a href=\"\/sentence\/match.php?w=a1da7f69\">Vocabulary: Pre-teach the Key Words<\/a> &#8211; Match 10 words from the text to their meanings before reading (athlete, argue, split, rivalry, loyal, make peace, headquarters&#8230;).<\/li>\n\n\n\n<li>Reading: Adidas vs Puma, Two Brothers, Two Brands &#8211; A graded text with 12 gaps. Choose <a href=\"\/cloze\/exercise_hint.php?w=c7ff644b\">with a word bank<\/a> or <a href=\"\/cloze\/exercise.php?w=c7ff644b\">without a word bank<\/a>.<\/li>\n\n\n\n<li><a href=\"\/cards\/cardset.php?w=0237e3fc\">Discussion: Brands, Families and Rivals<\/a> &#8211; 10 conversation questions about favourite brands, working with family, football rivals and competition.<\/li>\n\n\n\n<li><a href=\"\/ranking\/exercise.php?w=6c8349cc\">Speaking: Ranking<\/a> &#8211; What makes you loyal to a brand? Students rank nine reasons, from quality and price to famous people and the company&#8217;s values, then compare with a partner.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Teacher Tips<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For a shorter lesson, use the warmer, the reading and the discussion cards.<\/li>\n\n\n\n<li>Language focus: the reading uses the past simple for the story and the present simple for today. Students retell the story in their own words using the timeline: 1920s, 1936, 1948, the 1970s, 2009, today.<\/li>\n\n\n\n<li>Business English classes: ask students who their company&#8217;s main competitors are and how they compete (price, quality, brand, service).<\/li>\n\n\n\n<li>Follow-up: students choose another famous rivalry (Coca-Cola vs Pepsi, Apple vs Samsung, McDonald&#8217;s vs Burger King) and present it to the class.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Teaching a stronger group? Try the <a href=\"\/hub\/lesson-plans\/adidas-vs-puma-b2\/\">B2 version of this lesson<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Adidas and Puma were started by two brothers who fell out so badly that they split their family company and divided their whole town. This lesson tells the story of one of the most famous rivalries in business, from the 1936 Olympics to the companies&#8217; situation today, and gets students talking about brands, competition and &#8230; <a title=\"Adidas vs Puma (B1)\" class=\"read-more\" href=\"https:\/\/learnhip.com\/hub\/lesson-plans\/adidas-vs-puma-b1\/\" aria-label=\"Read more about Adidas vs Puma (B1)\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":593,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-668","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/learnhip.com\/hub\/wp-json\/wp\/v2\/pages\/668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learnhip.com\/hub\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/learnhip.com\/hub\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/learnhip.com\/hub\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/learnhip.com\/hub\/wp-json\/wp\/v2\/comments?post=668"}],"version-history":[{"count":0,"href":"https:\/\/learnhip.com\/hub\/wp-json\/wp\/v2\/pages\/668\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/learnhip.com\/hub\/wp-json\/wp\/v2\/pages\/593"}],"wp:attachment":[{"href":"https:\/\/learnhip.com\/hub\/wp-json\/wp\/v2\/media?parent=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}